Who are you ?Nacho Aragón, creative director and co-founder of NEUTRALE. A timeless clothing brand born in Madrid. |
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How do you define yourself in two sentences?
I am a very familiar person, I enjoy spending quality time with my friends and family. I like to learn, to know what will happen and where the world is going.
What was your professional background?
Ever since I left college I knew I wanted to be an entrepreneur, I wanted to create something of my own. I don't feel comfortable in an office and I don't think I'm made for them.....
I'm more inclined to move, to create things, to be proactive. That's why, at the end of my studies, I started the NEUTRALE project, a brand of sustainable basic products. We started with a home-based e-commerce site, storing everything in one room.
Three years later, we continue our momentum, we opened a shop, a cafeteria and most of the sales we make on the web come from outside Spain.
How was Neutral born?
It was born from the need to create a brand with values that, in our opinion, were lacking in the textile sector of our country. We had a duty to create something that represents us.
What's so special about your products?
The quality of the fabrics, the natural dyes, the finishes we use and the dedication we put into the development of each of our products. We are obsessed with perfection and that's why we try to make everything we do perfect.
What is Neturale's greatest source of inspiration?
The Mediterranean, our way of life and what we experience every day in and out of the office. The greatest source of inspiration is our daily life, our routine.
What makes Casa Neutrale so special?
Casa Neutrale was created to transpose into a physical space what we are as a brand. It is a space that transmits our values, the Mediterranean lifestyle and our brand culture.
A song you listen to every day?
TATE (HOW I FEEL) - FRED AGAIN ... It's been a long time since I heard someone so talented and with such a unique sound. If you have time, listen to his latest album.
What are your three favorite places in Madrid?
The district of Justicia. This is where we spend the most time because we have the office, the shop and the café there. It develops and becomes more and more alive.
There is so much to do and see around here!
Casa Neutrale, it's part of my weekday routine to have a venezca sandwich.
La Maruca , lately I've been obsessed with their pincho de tortilla.
What are the three products that are never missing in your toiletry bag when you go on a trip?
Santal 33, toothbrush and my face cream.
Your last gesture of self-care before going to bed?
QUINQUE facial cleanser, serum, face cream and eye cream.