INES YBARRA - Artistic director and photographer. Dynamic and cosmopol – QUINQUE | Antiinflammatory SKINCARE
After having explored all the possibilities offered to him by the British capital; Inés

returned to Madrid, her hometown to revolutionize the Spanish art scene.

His passion for art and his natural elegance enrich and inspire our universe.

Who are you?

I was born in Madrid by chance. My family is from Bilbao. I have a twin

twin and a sister 8 years old and a little older.

Can you tell us a bit about your professional career so far?

I studied in London. I started studying fashion at Marangoni , then I switched to fine arts and communication at the University of the Arts in London.

I came back to Madrid, did internships at two galleries and at a data influencer company. Later I became self-employed and worked for several years until I started working at Zara as an online creative director for Zara shoes and bags. Then I left and set up on my own as a freelance creative director.

How did you decide you wanted to be a photographer?

I do it as a hobby. To this day, I don't consider myself a 100% photographer. What interests me is the creative direction. Create the ideas for the campaigns. The taking of photos is the consequence of the fact that in Spain the creative direction is not so well understood.

What is your greatest source of inspiration? a reference in your profession?

I would love to know that. It would save me a lot of research time.

I have lots of references, but most of them do very different things from mine, so they're not always a real inspiration.

What was your last job that made you dream?

The work I did for Mother's Day for Grassy . All the women in this family are super awesome and made it all so easy and vibrant.

Your favorite places in London?

In London now, I wouldn't dare say it exactly.

Loved the bars in Westbourne Park and those in Chelsea, next to

the Thames, where I used to live.

And in Madrid?

In Madrid, regarding restaurants

I really like La Parra, Landón. As for the bars, I like Bar Cock and La Venecia .

My favorite brands Hotel Weekend , Paco Pintón , Babaa Knittwear.

A book - Leonardo da Vinci by Water Isaacson

A movie - Old boy

A song - Study No2 by Philip Glass

What beauty products do you always have with you?

Cream for the eye area.

Sunscreen 50.

Lip balm.

What is the first beauty gesture you do in the morning and the last before going to bed?

In the morning: Wet my face, apply a moisturizer on my face, my neck and around my eyes and sun protection

In the evening: Cleanse my face with a cleansing oil, Vitamin C, hydration on the face, neck and around the eyes

Your experience with QUINQUE in three words:

"The cream is light and hydrating. It absorbs quickly. It is essential so that the pores can breathe and you do not live with an oily face"